Advance Adapters Serving the 4WD Community
Mike Partridge has the general management responsibility over the Advance Adapters manufacturing and sales business. With second generation insight and a business focus, Mike is data-driven and thoroughly knows the customer base. He ultimately decides the fate of waning older inventory and proposed new products. This is a business that must be responsive to trends and 4×4 community shifts. From WWII MBs to the latest Bronco and JL/JT Wrangler models, Mike Partridge listens to feedback from the 4×4 community, the Advance Adapters tech staff, engineering and the shop floor.
In this interview and discussion, Mike Partridge outlines the broad reach of Advance Adapters’ marketing. Always in step with trends and consumer demands, Advance Adapters does the machining process in house with state-of-the-art CNC equipment.
Sales Manager Steve Roberts: Fingers on the Pulse
Steve Roberts is often the voice at the other end of the tech support or sales inquiries line. He knows the 4×4 community intimately and four-wheels at Moab and other trails. The visions and expectations of owners are constantly within his reach, and the tech/sales staff is thoroughly trained to meet customer needs. At trade shows like SEMA, Moab, Off-Road Expo or King of the Hammers, Steve and the tech/sales staff listen to product feedback from consumers, end users and vendors.
Steve Roberts tests every new product at the prototype level and has become a sounding board for new ideas and concepts. He knows the ins and outs of every engine and transmission conversion package plus the upgrade gearboxes like the Atlas transfer cases and Rubicrawler. When evaluating new ideas and concepts, he must keep potential sales in mind. Steve has become our insight into the trends and shifts in the four-wheel drive aftermarket.
Moses Ludel and Advance Adapters Sales Manager Steve Roberts discuss details on popular engine and transmission conversions. This conversation covers V8 transplants, Atlas transfer case and Rubicrawler upgrades—plus meeting the challenges of emission controls and regulations. The series begins with Part 1 (above).
This Part 2 segment continues the discussion between Moses Ludel and Steve Roberts. Steve shares details on popular V8 engine and transmission conversions, the Atlas and Rubicrawler upgrades plus complying with emission control standards. The goal: How to get maximum reliability and performance from an upgraded 4×4.
Part 3 concludes our detailed discussion. As Sales Manager and technical expert, Steve Roberts answers V6 and V8 conversion and upgrade questions, solves every kind of problem and knows Advance Adapters products thoroughly!
Sales Manager Steve Roberts shares a variety of popular Advance Adapters products. Some are niche, lower-volume items produced for a loyal and traditional consumer base. Many are fast moving, high demand conversion components. Advance Adapters’ products reach a broad base of Jeep®, Land Cruiser, Scout, Bronco, Toyota truck, G.M. S-truck and full-size light truck owners.
