The 2012 model year will likely become a record breaker for the Jeep Wrangler. At the tail end of the 2011 model year, July sales numbers reached 14,355 units, exceeding the one-month sales records for all Wrangler model years. If this trend continues, the Wrangler will enjoy its best-selling year in 2012.
Despite an American automotive industry still creeping back from the brink of extinction, Jeep continues to prove its mettle. Born of wartime, an icon in peace time, enduring through economic crisis and a leader in the nation’s recovery, Jeep blazes its own trail. At Chrysler Group dealerships, there is no clearer indicator of America’s indomitability than the iconic Jeep 4WD. Within the Jeep brand, there is no better champion for a bright future than the Wrangler!
This video from the Portland, Oregon, Wrangler media launch features Chris Ellis, the Head of Jeep Marketing. Chris shares the Wrangler’s recent history and its current sales trajectory. The Wrangler marketing picture has never been better, and for good reason—their is nothing more representative of the American Spirit than the Jeep 4WD trail models. With the comfort and performance gains of the 2012 Jeep JK Wrangler, roughing it never felt this good!